The website structure is heavily influenced by Pandora. For the public facing website, note that there is an ecommerce shop selling original artworks by contemporary artists (if available) and a custom frames shop so consumers can “dress-up” their TV if they intend hang a digital canvas at home.

The log in and members area are pretty simple to ensure ease of use by consumers.

Revised Logo Design

After discussion with Amy, I have revised the logotype: simplification. Although this has resulted in improved legibility, I can’t help but feel it has lost my original intention of “art and design” representation based on the shapes added to the letters “U” and “O”. I will have to think through this. My next focus is on completing the wireframing of the website and phone/tablet app.


Branding Guide, Advertisements and Applications

Here’s the fun stuff…

I’ve been working on the branding of this project and this presentation includes:

  • logo
  • typography
  • color palette
  • applications such as signage, advertisements (print and banner), and swag like T-shirts

I like the contemporary and sleek feel to the whole branding concept. It’s fun, clean but approachable. This makes art accessible!

Oh and you can download the branding PDF here:


Extending the Scope of Service

So while working on the branding and wireframing of this project, I decided that I would broaden the scope of the service. Although I initially only wanted to focus on contemporary art and artists, I decided to include all art as long as partnerships are established with image rights owners.

Two possible partners who will create “feeds” for this platform are:

They have a well established genome created for a large collection of art in public and private collection.

iMuseo: Logo Development

This is a further development of the selected logo. I’ve decided to embellish it further by creating more shapes out of the letters. I’ve decided to add a line on top of the letter “U” to make it into a basic geometric shape. Also, by adding in a square in the letter “O”, it creates a dynamic flow of shapes and lines, shadow and light.

Also, I forgot to add that the logo was derived from the font Anders designed by Tom Anders Watkins. For the tagline, I’ve used Roboto Slab, a free font from Google designed by Christian Robertson.


Logo Ideas

Here are some logo ideas developed from iMuseo brand name. In terms of style and form, the first and third logos work best. But I will be going with the third option because it looks contemporary and has elements of art and design with the additional strokes in “M” and “E”.


Brainstorming Names

After much thought, I’ve decided that the initial name for this product is not that great. I think I need something that relates more to art. The current name is too obscure.

Here are some ideas:

  1. Muse
  • any goddess presiding over a particular art
  • the goddess or the power regarded as inspiring a poet, artist, thinker, or the like
  • cogitate, ruminate, think; dream
  1. Minerva
  • Roman goddess of wisdom and sponsor of arts, trade, and strategy.
  1. Arubani
  • Urartian’s goddess of fertility and art.
  1. Apollo
  • Greek god of light and the sun, truth and prophecy, healing, plague, music, poetry, and more.
  1. Museo
  • Museum (in Spanish)
  1. Arte
  • Art (in Spanish)
  1. Iona
  • Canvas (in Portuguese)

After much consideration, I would settle on the name Museo. However, I’ll be adding “i” to it to make it less generic. Also, some taglines will help stir emotive connection with the brand.

iMuseo. See Art Differently.

iMuseo. Bringing Art Closer.

iMuseo. Your Personalized Art Museum.

iMuseo. Art Where You Want.