Brainstorming Names

After much thought, I’ve decided that the initial name for this product is not that great. I think I need something that relates more to art. The current name is too obscure.

Here are some ideas:

  1. Muse
  • any goddess presiding over a particular art
  • the goddess or the power regarded as inspiring a poet, artist, thinker, or the like
  • cogitate, ruminate, think; dream
  1. Minerva
  • Roman goddess of wisdom and sponsor of arts, trade, and strategy.
  1. Arubani
  • Urartian’s goddess of fertility and art.
  1. Apollo
  • Greek god of light and the sun, truth and prophecy, healing, plague, music, poetry, and more.
  1. Museo
  • Museum (in Spanish)
  1. Arte
  • Art (in Spanish)
  1. Iona
  • Canvas (in Portuguese)

After much consideration, I would settle on the name Museo. However, I’ll be adding “i” to it to make it less generic. Also, some taglines will help stir emotive connection with the brand.

iMuseo. See Art Differently.

iMuseo. Bringing Art Closer.

iMuseo. Your Personalized Art Museum.

iMuseo. Art Where You Want.

Thesis Proposal Submission

Finally completed and submitted the thesis proposal to Amy. I have also submitted the Thesis Committee Composition Form to Amy.

Next steps:

  • further develop IA and process flow of the website and app
  • discuss with Marko on initial app development process; develop timeline
  • talk with curator and artists on initial exhibitions for the test launch
  • develop branding and look-and-feel of this product

Download PDF Thesis Proposal here:

simonfong-thesis_proposal-1